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OUR SERVICES
We offer comprehensive support to companies in the cosmetics sector, guiding them through every stage of product development — from concept to market.
Discover how we can assist you with our services in marketing, research and packaging proposals, regulatory consulting, and efficacy testing, all designed to enhance your brand and products.
OUR SERVICES

What Anya Offers

Within our Marketing Department, creativity meets strategic vision. We firmly believe that innovation is born from listening and from the ability to look beyond the boundaries of one’s own industry. For this reason, we explore synergies with parallel worlds – from food to fashion, from design to artistic perfumery – to capture new inspirations and transform them into unique cosmetic experiences.

We draw inspiration from international trends and diverse cultures, reinterpreting them through the lens of our expertise in formulating anhydrous products, primarily in stick format. Each insight becomes a starting point for experimenting with new gestures, proposing original concepts, and developing product lines that combine functionality, emotion and sustainability.

Our marketing approach goes beyond communication alone: we support our clients throughout the entire development journey, from concept definition to technical training for the sales force, when required.

We offer consultancy in the selection of the most innovative and high-performing active ingredients, develop tailored launch strategies, and create customized communication tools to enhance each project, highlighting its distinctive features.

Collaborating with us means choosing a strategic partner capable of anticipating trends, identifying new market opportunities, and transforming every idea into an original product.

A cosmetic product that successfully enters the market is born from the perfect balance between formula and packaging. We believe that an excellent formulation deserves packaging that enhances its performance and communicates, at first glance, the essence of the brand.

For this reason, we offer a comprehensive packaging research, consultancy, and supply service, designed to support clients at every stage of the development process: from material selection to design definition, from technical evaluations to the choice of finishes.

We work with a qualified supply chain of specialized partners, carefully selected to ensure quality, innovation, and reliability. This allows us to propose tailor-made solutions – for both primary and secondary packaging – aligned with the latest aesthetic trends and the sustainability standards demanded by the market.

Each proposal is the result of a careful analysis of the product’s positioning and brand identity: our goal is to create packaging that is not only functional, but becomes an integral part of the cosmetic’s sensory experience, enhancing its uniqueness and strengthening its visual and communicative impact.

The result? A container that speaks the same language as the product it contains: authentic, consistent, and instantly recognizable.

  • – Preparation of the PIF (Product Information File): a complete technical and scientific dossier, in compliance with Regulation (EC) N. 1223/2009. 1223/2009.

  • – CPNP Notification (Cosmetic Products Notification Portal): product registration on the European Portal, mandatory for placing the product on the market.

  • – Cosmetic Product Safety Assessment, carried out by qualified experts in accordance with the criteria set out by current regulations.

  • – Support in verifying claims and label information, to ensure consistency between marketing communication, formulation, and legal requirements.

  • – Certificates of Free Sale (CFS), required for export and international distribution.

Thanks to an integrated and collaborative approach, we provide a comprehensive regulatory consulting service that protects the brand, accelerates the time of introduction to the market, and ensures full compliance for each cosmetic product.

For us, innovation is inseparably linked to scientific research and result verification. Every new formula is developed through a rigorous process that combines creativity, technical expertise, and experimental control, with the aim of offering cosmetic products that are truly effective and safe.

We coordinate all laboratory testing activities to validate product performance and provide concrete data to support communication with the client.

In collaboration with certified analytical laboratories, we manage the entire efficacy testing process required by our partner brands, ensuring reliable results that comply with international standards.
Our direct formula testing service makes it possible to demonstrate the functional efficacy of each product through scientifically recognized protocols.

Each test is designed to highlight the distinctive characteristics of the formula and strengthen the brand’s credibility with the consumer.
Through an evidence-based approach, we guide our clients along the cosmetic validation journey, delivering results that speak for themselves:  proven efficacy, credible communication, and trust built over time.

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